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OPI, originally named Odontorium Products Inc., was a small dental supply company purchased by George Schaeffer in 1981. George spotted a gap in the market for a new range of salon quality nail polishes after his company developed a new acrylic technology for the dental industry. As the technology was not very popular with dentists George decided to shift the entire focus of the Nail Salon market. Today owned by the Coty group OPI is the number one professional nail brand. Famous for their Nail Lacquers and Gel Nail formulas.