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No7 is an own brand label of Boots UK. The chemist chains flagship brand produces makeup & skincare products at affordable prices. No7 has a number of famous products which are popular with both the press and blogger communities. The protect and perfect anti-aging serum featured on BBC Horizons show "Prof Regan's Beauty Parlour". The show investigated the products and the result caused a subsequent buy frenzy, meaning the product completely sold out across the UK.